Project overview
In this project, I am building a web3 trading platform for a new technology that helps traders predict the market with AI tools.
Time Frame
08.2023 – 09.2023
Role
UI/UX Designer, Usability Researcher
Team
PM, UX Designer
Business goals
Premier decentralized prediction and trading platform
The Goal
To establish Lumos as the premier decentralized prediction and trading platform specializing in leveraged index trading and yield swaps within the crypto ecosystem, offering unparalleled opportunities for leverage and yield speculation.
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Total trading volume
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User Engagement
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Transaction Completion Rates
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User Satisfaction
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Community and Social Engagement (X, Telegram, Discord)
Quick links
HOW I SHAPE THE VISION
I initiated the process by immersing myself in the world of decentralized finance (DeFi) and crypto ecosystem. Conducting thorough research on existing DeFi platforms and emerging trends provided valuable insights into user expectations, pain points, and design opportunities.
Understand the vision
Competitive analysis
Analysis
Key insights
User frustrations
Examples
Key insights
TRUST
is everything
How I drive the product direction...
Stakeholder alignment
We've agreed that building trust is our key strategic pillars
How might we...
Design for trust?
How I got there
Define the vision
Define the vision
Define the design principle
Define the product requirements
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Define the product tactics
Design Challenge 01 - Landing page
How might we design for empowerment
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How might we design for enablement
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How might we design for elevation
Design Challenge 02 - Trade experience
How might we design for empowerment
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How might we design for enablement
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Style guide
Typography & Fonts
After exploring different options, finally I decided to use Times New Roman and Manrope as the main fonts because of the following reasons:
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Times New Roman conveys tradition and reliability, essential for a financial platform.
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Manrope's modern, clean appearance appeals to a tech-savvy audience.
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Times New Roman enhances readability for complex data.
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Manrope's scalability ensures a consistent user experience across devices.
Color
Button
Icon & Illustration -
Simple and easy to recognize
Reflection
Navigate the unknown: Direction matters 💡
Finding the right design direction was the most challenging part in this project.
We initially started with brainstorming and exploring ideas, but soon I realized we needed a clear strategy & direction to avoid getting lost in the shuffle. It's all about finding that sweet spot between creativity and feasibility.
To overcome this challenge, I took a step back and used a strategic approach. I did competitor analysis, chatted with users to understand their needs, tapped into stakeholder insights, quickly conceptualized and presented potential ideas to drive direction etc etc.
These helped shape our design directions and principles and set us on the right track, and they continue to inform every decision and refinement we make, ensuring we remain on course towards our objectives.
Want to know more about how I shaped Future directions strategically? Let's Chat! 💭✨
Harley Hospital
HabitHero
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