Project overview
Reimagine the experience in 3 months
In this App, I’m aiming to redesign an app that helps adults form and keep healthy fitness habits as well as enable them to plan and record health measurements.
Time Frame
06.2023 – 08.2023
Role
Lead UX Designer
Team
PM, UX Designer,
2 Developer
Menu
My Initial thought
The app engagement is low because users struggle with navigating the interface, finding it overly complex and confusing. This frustration discourages them from using the app regularly.
I started with understanding the product vision to identify user & business problems and potential opportunities.
Understand the vision
Market research
As I navigate through a crowded market filled with fitness, health, meditation, and yoga apps, it's crucial to explore competitors and target markets to find out what sets HabitHero apart.
Research focus
-
Fitness apps
-
Habit tracking apps
-
Wellness apps
Research analysis
MVP analysis
Key insights
My initial observation is that:
-
As a fitness app, HabitHero doesn't seem to focus as much on fitness metrics as some of its competitors.
-
While there are plenty of health measurement apps available, there's a gap in the market for an app that consolidates various daily health metrics.
What I did next --- Stakeholder interview
I needed to validate that the company's vision is aligned with my findings. Therefore, I conducted stakeholder interviews to present my discoveries and confirm the product goals. During these interviews, I discovered that the company's objectives are:
.png)
Conclusion
After validation, focusing on "fitness" to achieve health management is indeed not aligned with our vision and mission.
Understand the user unmet needs
User research
After market research, MVP analysis and stakeholder interviews, I want to start collecting first-hand information from my target audience to explore the vision of how they foster their long-term health habits.
Define
How might we...
boost motivation to engage in health management and stick to the health routines and long-term goals?
How I got there
Success metrics
HMWs & Guiding principles
Identify opportunities
Concept exploration
Preliminary research
I began expanding my knowledge base by reading articles on health management and the psychology of habit formation. I also explored popular learning apps like Duolingo, which provided me with initial insights into how to design an app that truly benefits users.
Ideation
Rationale
Based on the concept I've explored
How might we...
Make it even better to increase motivation?
Design
Challenge 01
" How to seamlessly integrate progress tracking into users' daily lives to increase engagement and commitment to health goals? "
Concept exploration
Initial design
.png)
.png)
Usability insights
.png)
What I did to solve this
1 . I researched 20+ design patterns for tracking progress experiences, their usage, pros and cons, and when to use each one. I also researched the best practices for tracking progress.
2 . Iterations
Challenge 02
" How to design a system that provides personalized and actionable recommendations based on user-tracked data? "
Design exploration
Initial design
.png)
Iterate
.png)
Challenge 03
" How to present clear and meaningful progress reports to users, highlighting their long-term health trends? "
Design exploration
Design
.png)
.png)
.png)
Usability testing insights
.png)
Iteration
Final Design
Reflection
Continuous enhancement: Perfection doesn't happen overnight 🌱
What I've learned is that reaching perfection takes time.
By embracing continuous enhancement and learning from failures, I’ve realized that users' needs are always changing. Every time we solve one problem, new ones pop up.
This journey has taught me the importance of continuous discovery and refinement. Through regular user testing and feedback from stakeholders, I made impactful enhancements to the app with each iteration.
Want to know how I managed expectations to drive success? Let's Chat! 💭✨
Harley Hospital
Lumos
.png)